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Image : Cyril Polito, 2nd TNR
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cycling brands, hospitality businesses, tour operators and cycling community leaders...
It's good to talk and ideas are the spark of so many good things. There are great opportunities for the komoot Torino-nice Rally (TNR) to partner with your brand, community or business for mutual benefits - it has a wide appeal across cycling culture and is a format based on more than trends in bikes and scenes. It has an excellent reputation that I'm proud of with many accolades as one of the premier riding experiences in Europe, featuring in many magazines, Lonely Planet books and so on.
The komoot Torino-Nice Rally is a non-profit venture. Any partnerships are made on the basis of increasing our ability to support Smart Shelter Foundation (SSF), not to financially benefit those who run the site, event and route management.
Why partner with us?
The TNR should benefit as many people as possible, not only the riders and Smart Shelter Foundation. If we can help publicise your business please get in touch. Partnership with the TNR and the way we work with SSF is a goodwill gesture from our partners as well as good brand exposure.
Partnerships based on community growth are important too - if the TNR can help with your cycling community aims we're keen to hear how. In principle there should be no cost in doing this, just let us know how when and what we can do to help.
Got an idea? Let's hear it! (torinonicerally at gmail .com)
Want to use our route, name or logo?
Let's talk. If riders can identify a partnership it works well for all involved and the TNR social media reach can promote what you do. If you want to use what we've created for the benefit of a business please get in contact - some of it can be used for free (credits are nice) and some of it is copyrighted. Unauthorised use or mis-use including the 'passing off' of copyright assets can undermine what we're trying to do through dilution of the identity or potential damage to the komoot Torinon-Nice Rally reputation.
What would we expect?
Simply, a mutually beneficial agreement. It has to work for you and be fair to us. If it's a commercial thing on your side, any value agreed on the partnership (brand exposure or sponsorship value for example) can be paid directly to SSF as a charitable donation. This maintains transparency and shows that it's a positive partnership. The TNR does not take any payments directly. Another was it could work may be that a benefit is offered to the riders of the TNR - a discount or special offer for example.
If it's online or in print, please credit The Torino-Nice Rally as a source and mention that the TNR is a non-profit project that aims to raise funds for Smart Shelter Foundation. Thanks. Publicity for SSF is a good thing and the added publicity is really appreciated.
Primarily, it's hoped that parts of what has been created and are 'out there' in the community (i.e aspects not covered by copyright etc) are used with respect for our aims and credited where used.
What's original about the TNR?
There's nothing new under the sun, as they say. The Torino-Nice Rally set out to do some things differently though and it's a recognised route and event format through a combination of: multiple route options to manage a rider's time and energy, increasing the sense of independence and exploration; being more than a single route no FKT is possible or recorded making the route truly non-competitive and maximising the social aspects; the events have been free (or absolutely minimal cost) to enter; the route is based on the idea of social vintage car rallies and adventure touring and was the original bike 'rally' of this format. The TNR has grown from the reputation built among the riders of the events and the route over the last 8 years. We've stayed as close to the original ethics as we've been able to and prefer partnerships that help the TNR remain true to those ideas.
Torino-Nice as a term cannot be copyrighted of course as they're place names but written in this particular way has a connection to the The Torino-Nice Rally. Torino is the Italian name for Turin, Nice is the French name for Nice, pairing them this way is related to the TNR route and event. Both languages were used as we wanted some originality and it felt respectful of the way the TNR crosses borders along the way in an event that was equally about what each country can offer a cyclist.
All in all, it's not easy to get into this topic without sounding protective or 'legalese' waffle. Hopefully the need for saying all this is understood and the intent comes across ok. Let's do good things...
The komoot Torino-Nice Rally is a non-profit venture. Any partnerships are made on the basis of increasing our ability to support Smart Shelter Foundation (SSF), not to financially benefit those who run the site, event and route management.
Why partner with us?
The TNR should benefit as many people as possible, not only the riders and Smart Shelter Foundation. If we can help publicise your business please get in touch. Partnership with the TNR and the way we work with SSF is a goodwill gesture from our partners as well as good brand exposure.
Partnerships based on community growth are important too - if the TNR can help with your cycling community aims we're keen to hear how. In principle there should be no cost in doing this, just let us know how when and what we can do to help.
Got an idea? Let's hear it! (torinonicerally at gmail .com)
Want to use our route, name or logo?
Let's talk. If riders can identify a partnership it works well for all involved and the TNR social media reach can promote what you do. If you want to use what we've created for the benefit of a business please get in contact - some of it can be used for free (credits are nice) and some of it is copyrighted. Unauthorised use or mis-use including the 'passing off' of copyright assets can undermine what we're trying to do through dilution of the identity or potential damage to the komoot Torinon-Nice Rally reputation.
What would we expect?
Simply, a mutually beneficial agreement. It has to work for you and be fair to us. If it's a commercial thing on your side, any value agreed on the partnership (brand exposure or sponsorship value for example) can be paid directly to SSF as a charitable donation. This maintains transparency and shows that it's a positive partnership. The TNR does not take any payments directly. Another was it could work may be that a benefit is offered to the riders of the TNR - a discount or special offer for example.
If it's online or in print, please credit The Torino-Nice Rally as a source and mention that the TNR is a non-profit project that aims to raise funds for Smart Shelter Foundation. Thanks. Publicity for SSF is a good thing and the added publicity is really appreciated.
Primarily, it's hoped that parts of what has been created and are 'out there' in the community (i.e aspects not covered by copyright etc) are used with respect for our aims and credited where used.
What's original about the TNR?
There's nothing new under the sun, as they say. The Torino-Nice Rally set out to do some things differently though and it's a recognised route and event format through a combination of: multiple route options to manage a rider's time and energy, increasing the sense of independence and exploration; being more than a single route no FKT is possible or recorded making the route truly non-competitive and maximising the social aspects; the events have been free (or absolutely minimal cost) to enter; the route is based on the idea of social vintage car rallies and adventure touring and was the original bike 'rally' of this format. The TNR has grown from the reputation built among the riders of the events and the route over the last 8 years. We've stayed as close to the original ethics as we've been able to and prefer partnerships that help the TNR remain true to those ideas.
Torino-Nice as a term cannot be copyrighted of course as they're place names but written in this particular way has a connection to the The Torino-Nice Rally. Torino is the Italian name for Turin, Nice is the French name for Nice, pairing them this way is related to the TNR route and event. Both languages were used as we wanted some originality and it felt respectful of the way the TNR crosses borders along the way in an event that was equally about what each country can offer a cyclist.
All in all, it's not easy to get into this topic without sounding protective or 'legalese' waffle. Hopefully the need for saying all this is understood and the intent comes across ok. Let's do good things...
